Start A New Business: Importance Of Deciding A Business Name!

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Naming a business is somewhat more challenging than creating a list and picking a favorite. Are you using a name other than a personal name? So, you need to register it with your state government for them to know that you are doing business with a name other than a given name.

Therefore, creating a unique name for your business serves as your business’s identity, and nobody owns it but only you alone. If you are struggling with what business name is appropriate for your business according to your business structure, read more from here to give you some tips to create a unique and professional business name for free.

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Tips on how to decide on a business name

Undeniably, creating a business name is not easy to do. You need to think of it many times and do some steps to decide to register a particular business name, or you still need more time to think about it before making any final decision.

  • Brainstorming business name ideas. Choosing the right business name is very strategic. It starts with the traditional brainstorming sessions. In some businesses, this could be a simple, straightforward process, just like choosing the city name plus the service, for example, city name + service, i.e. New York Construction. This can be a good idea for a local business as it ensures you are more visible via local search results.

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But, you may want to come up with a unique brand name if you are running an innovative startup or launching a business that benefits from the unique name. In the end, it is recommended to come up with a short, catchy, memorable, and easy-to-say brand name – that’s all it matters!

  • Perform a trademark search. Doing a trademark search for a desired name to prevent expensive issues can be crucial. The search tells you if another business has taken, applied, or registered for the name you want to use. Take note: A trademark owner can sue you if you use their trademark unlawfully; this is reasonable ground.
  • Availability in your state. Before registering a business, make sure that the name of the business you want is available in your state. The business names are registered in every state, so a company may have owned the same name as yours in another state. So, be aware of this as it concerns a trademark on the business name.

These are only a few tips to decide on a business name – read more here to know all of them.


Rhoda loves to travel. She makes sure that she visits a new place every three months. To support her journey to travel the world, she writes articles about her experiences and takes her viewers with her through her vlogs.
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